Hi, I’m Ashley
a senior People & Culture strategist who helps scaling companies transform talent, culture and performance.
With 10+ years in HR leadership and experience at high-growth firms, I create clarity, connection and organizational systems that support rapid growth. Ready to join the journey?
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5,000+ Employees Served
across North America and EMEA Organizations
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15+ Years as a People Manager
respected and trusted mentor
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20% Productivity + Improvement
guiding scaling companies and global teams through culture, systems & modern tools
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150+ Strategic Hires Made
from early-career to senior leadership roles
How I Work
Strategic Partnering
I join you in the c-suite conversation and translate business goals into talent action.
Human-First Design
I build frameworks that support people, not process, so culture becomes a growth lever.
Actionable Clarity
I make complex things simple: clear roles, aligned teams, systems that scale.
Insight-Driven
I use data, feedback and metrics to guide decisions—not guesswork.
Selected Wins
Built and led a cross-agency talent strategy supporting 500+ employees and 30+ client teams; launched quarterly talent reviews and 360 feedback to strengthen performance culture.
Scaled the People Partner function at Away across 350+ corporate and nationwide retail employees, partnering with the ELT/SLT on recruiting, retention, and DE&I initiatives.
Led post-acquisition integration (Tictail → Shopify), standardizing global HR processes across NY and Stockholm while managing legal, finance, and compliance workstreams.
Drove process automation using AI tools to streamline admin workflows and reduce manual workload by ~20% (2024).
Let’s Build Your Team. Your Culture. Your Future.
I partner with you when clarity, performance and people matter most. Whether you need fractional leadership, talent strategy or executive coaching — let’s set the stage for durable growth.